Product search engines (also known as product comparison engines, price comparison engines & shopping engines) offer a new way for web users to find the products they are looking for. They have helped me on a number of Search Engine Optimisation projects and do drive results! When a person visits a product search engine they are able search products by price, store & store ratings allowing visitors to easily compare products. Each product in a search result usually includes an image, description, price and a link to buy from the advertisers website.
Shopping Search Engines can be free of cost to retailers or charge stores on a cost per click basis. As with PPC ads, CPC Shopping sites can get quite pricey and lower profit margins drastically. For general website optimisation businesses should take advantage of all the Product Search Engines which are free of cost. Why list in one price comparison engine when you could list in all of them for no cost allowing retailers reaching out to more people. All these shopping sites are great for consumers but which ones are better for retailers? With numerous shopping engines available on the web, how do you choose the right one for your products? Below is a list of popular product comparison engines, their fees and services offered to retailers/advertisers.
Comparison Site |
URL |
PR |
Cost |
| 1. Amazon | http://www.amazon.co.uk/ | 8 | 25.00/mth + per-item seller fees (VAT exclusive) First 3 months free. |
| 2. Kelkoo | http://www.kelkoo.co.uk/ | 6 | n/a |
| 3. Price Grabber | http://www.pricegrabber.co.uk/ | 6 | n/a |
| 4. Price Runner | http://www.pricerunner.co.uk/ | 6 | Free setup/ ppc |
| 5. Which? | http://www.which.co.uk/ | 6 | |
| 6. Shopping.com | http://uk.shopping.com/ | 5 | List for free/ ppc |
| 7. Nextag | http://www.nextag.co.uk/ | 5 | n/a |
| 8. Shopzilla | http://www.shopzilla.co.uk/ | 5 | No setup fee/ ppc |
| 9. DooYoo | http://www.dooyoo.co.uk/ | 5 | ppc |
